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Hey Fred, did you just say that I should pick a niche that I hate? Absolutely!
Too often I hear bloggers talk about the need to like what you are blogging about. Over the last year, I have learned that this is complete hogwash. Well, at least partially. Let’s explore this a little further.
For me, I break down blogging into two high level categories: flagship blogs and niche blogs. My flagship blog is Newest on the Net. However, I don’t make much money with Newest on the Net. On the other hand, my money blogs are my niche blogs. And, let me tell you a secret for these niche blogs. DON’T BLOG ABOUT WHAT YOU LIKE. BLOG ABOUT WHAT CAN MAKE YOU MONEY.
That was a very important lesson for me to learn. Every thing that I read said that I needed to blog about something that I am passionate in. But, you know what? For my niche blogs, I am passionate about making money. I am not doing these niche blogs to gather a huge following of RSS subscribers. I am creating these niche blogs to made money.
I have learned that I really don’t need to like what I am writing about. I just need to research the niche very thoroughly, and write articles from this research. And, despite not always loving the topics that I am writing about, I am motivated by learning more about Internet marketing, blogging for money, etc.
This is an important thing for us bloggers to learn. Sometimes you need to go against the grain. Don’t always listen to the professional bloggers.
Elliott | March 1st, 2008 at 6:11 pm #
Fred,
You are exactly right! I have two flagship blogs, neither of which really make me any money.
My niche blogs are my money blogs. Heck, a couple of them I know nothing about the topic, but there is enough other content and information out there about the topic that with a little research, I can write content for them.
Plus, you can always take an existing article or content, read it really thoroughly to get a good understanding of what it is about, and then rewrite it in your own words.
Moshe | March 2nd, 2008 at 8:19 am #
Basically, what you are saying is that blogging can be your job. People don’t always like their jobs, but hey - we need to make a living, right.
So long as someone is able to keep it up then why not blog for the money (of course, in an ethical way, but that’s another issue).
People usually say that you should blog about what you like because otherwise you’ll burn out. If I understand you correctly, you can overcome your lack of interest by taking on a different perspective.
Note, by the way, that one doesn’t even need to become rich according to this. If one can maintain a niche blog and earn a decent living with less time and effort (and no boss) that’s pretty good.
In short, good point and well put.
Vicky | March 2nd, 2008 at 6:18 pm #
I agree 100%. I think it’s a great idea and have 2 now that I really don’t like the topics on. Of course my business blog makes me the most money but it’s in a different category. I run a virtual office so it’s not a niche blog.
Computer Repair | March 6th, 2008 at 10:25 am #
I think your right on the money with this. No pun intended. Always have the one blog you enjoy greatly, but the rest are there to make you money.
Freelance Web Designer | March 13th, 2008 at 1:44 am #
That’s very interesting. I wouldn’t have thought about blogging on subjects that I don’t like, but what you say makes good sense.
Tad Chef | March 13th, 2008 at 1:49 pm #
I’m afraid the demand and supply thing rules. What the average Joe looks after is not necessarily what you, an enthusiastic writer are passionate about. There are probably some exceptions but these niches are already overcrowded: Gadgets for instance or make money online blogs.
Dollar Lifetime Backlink | March 15th, 2008 at 6:14 pm #
I agree with this article’s title a lot. Most niche’s are things you hate most, why? because its rare and “why would a webmaster create a site which they find boring etc”.
Beth | May 16th, 2008 at 5:00 pm #
I don’t know how long I could write about something I hate or find terribly boring. But, I guess if it was making me tons of money I’d keep writing…like it or not.