How Freelancers Can Find More Clients
Ask five freelancers how they find new clients and you’ll get five different answers. Ask five marketers how a freelancer can get new clients and they’ll have only one answer: marketing.
Like it or not, no matter what business you’re in, marketing is going to be a part of it. The problem is that there are so many different types of marketing out there that it’s impossible for anyone to do all of them, let alone do them well. Depending on your business, your marketing approach will decide how effective you are at finding new clients (or getting them to find you).
Ask yourself these questions and it will get you started.
“Where do your potential clients spend their time?” If they spend their time on Facebook, then that’s where you need to be. If they are reading Vanity Fair Magazine, then that’s where you need to be. If your market is local and these clients spend their time in specific places, then that’s where you need to be. Your marketing needs to be where the people you are marketing to are. Otherwise, you’re just wasting time and money.
“What do my potential clients want to hear?” Note that the question isn’t “what do you THINK they want to hear,” but rather it’s “what do they want to hear?” That’s important because a lot of freelancers go about their marketing thinking in terms of a freelancer wanting to get a client. You need to aim your marketing at your client, so it needs to appeal to them, not appeal to you appealing to them.
“What marketing am I doing now that is working well?” You’ve likely done some kind of marketing up to this point and some of it has probably paid off. What was it? Why did it pay off? Can you repeat it? Once you find what works, stick with it. Feel free to explore new things, but do that exploration after you’ve maintained the fundamentals that are proven to be working.
In fact, that last one is the most commonly overlooked aspect of freelancer marketing. Once you’ve found a way to find some freelance clients, stick with that plan and keep it working for you.